# OrangeImpulse, full content Source: https://orangeimpulse.com Updated: 14 September 2026 Founder: Juhana Berner, Finland Phone: +358 40 572 3129 Booking: https://cal.com/juhana-berner-sllwzm/30min Languages: English (/), Suomi (/fi/), Svenska (/sv/), Deutsch (/de/) --- ## Positioning European B2B growth partner. From market opportunity to active sales across Europe. Hands-on market entry, channel development and business development across DACH, the Nordics and the UK. The premise: you do not need to build a sales organisation before you know whether the opportunity is real. Entering a new market should not begin with months of theoretical research or a large sales investment. ## Credentials - 25+ years in international B2B business - 13 of them as CEO of a Finnish international company - More than 20 years inside a Finnish family-owned international company - Sales, export, management, channel development and market entry - Practical experience across DACH, the Nordics and the UK - Finnish native, fluent German, fluent English - 3 market regions: DACH, Nordics, UK - 4 named client references, listed by name on the site ## B2B Market Entry Sprint From 4 900 EUR per market, VAT 0 %. A focused commercial launch programme: identify the right opportunities, test the market, and build a practical foundation for growth. Three questions, answered in order. 01 Where should we sell? - Target market - Ideal Customer Profile - Priority segments - Target companies - Relevant decision makers 02 How should we sell? - Market-specific positioning - Value proposition - Outreach messaging - Export Sales Toolbox review - Sales-material recommendations 03 Does it actually work? - Real outbound market testing - Initial customer feedback - Message optimisation - Commercial learnings - Recommendations for the next phase ## Three connected areas of work Market entry, choosing where to go: market prioritisation, ICP and target accounts, market validation, go-to-market execution. Business development, opening the relationships: customer development, channel and partner development, fractional export management, commercial negotiations. Sales development, making the selling repeatable: value proposition, sales process, sales materials, Export Sales Toolbox, AI-supported prospecting. Exhibition and event support is available as part of ongoing commercial work. ## Market bridges - Finland to Sweden, DACH, UK - Sweden to Germany, DACH - Germany to the Nordics, UK These are the strongest bridges. Work happens across Europe more widely. ## Export Sales Toolbox Is the commercial toolkit ready for the market being entered? During market-entry work the current tools are reviewed and the gaps that bring the fastest return are identified first. Output: current state, gaps, priorities, recommendations. Reviewed: sales presentations, product catalogues, website and market-specific messaging, customer references and case studies, value propositions, email and LinkedIn outreach, CRM and lead management, channel and partner material, commercial process, AI and digital sales tools. ## Named references BAUER SOLAR GmbH, Germany to Nordics and UK. A German premium solar-module manufacturer. Nordic and UK sales, partner networks and customer opportunities. Market development, channel and partner development, direct customer development, ongoing commercial execution. eGate, Finland to Europe. A Finnish construction technology company expanding across European markets through channel partners, direct customer development and structured market-entry campaigns. International business development, channel development, market entry, customer acquisition. i3D, Finland to Central Europe. A Finnish SaaS and ConstructionTech company. Customers, partners and market presence in Central European markets. SaaS market entry, customer acquisition, partner development, sales-process development. KHOY, Finland to DACH, UK and Benelux. A Finnish design furniture brand across European hospitality, co-working, furniture rental and exhibition segments. Market entry, customer acquisition, segment development, commercial messaging. ## Who does the work Before founding OrangeImpulse, Juhana Berner spent more than two decades building and managing international business inside a Finnish family-owned company, including 13 years as CEO. Today he works hands-on with European B2B companies entering new markets, developing partner networks, opening customer relationships and improving commercial processes. ## How engagements start An initial discussion about the market, the commercial goals and the fastest practical way to test the opportunity. Booked directly at https://cal.com/juhana-berner-sllwzm/30min Working principles: hands-on, senior-level and cross-cultural. Empathy, ethics and trust. Currently accepting new clients. --- ## Suomeksi Sivu: https://orangeimpulse.com/fi/ Otsikko: Vientikumppani Eurooppaan, Suomesta Saksaan, Ruotsiin ja Britanniaan. Lupaus: Uudelle markkinalle ilman omaa myyntiorganisaatiota. Kaytannon markkinoillemeno, kanavakehitys ja liiketoiminnan kehitys DACH-alueella, Pohjoismaissa ja Britanniassa. Myyntiorganisaatiota ei tarvitse rakentaa ennen kuin tiedetaan, onko mahdollisuus todellinen. Palvelu: B2B Market Entry Sprint, alkaen 4 900 euroa markkinaa kohden, alv 0 %. Kolme kysymysta jarjestyksessa: Missa myydaan, miten myydaan, toimiiko se oikeasti. Osiot: Markkinoillemeno, Mita teemme, Referenssit, Tekija, Yhteys. Yhteydenotto: Varaa keskustelu, 30 minuuttia. ## Pa svenska Sida: https://orangeimpulse.com/sv/ Rubrik: Exportpartner i Europa, fran Sverige till Tyskland och DACH. Lofte: Ny marknad utan egen saljorganisation. Praktisk marknadsetablering, kanalutveckling och affarsutveckling i DACH, Norden och Storbritannien. Ni behover inte bygga en saljorganisation innan ni vet om mojligheten ar verklig. Tjanst: B2B Market Entry Sprint, fran 4 900 EUR per marknad, moms 0 %. Tre fragor, besvarade i ordning. Avsnitt: Marknadsetablering, Vad vi gor, Referenser, Om, Kontakt. Kontakt: Boka ett samtal, 30 minuter. ## Auf Deutsch Seite: https://orangeimpulse.com/de/ Titel: Exportpartner fur Europa, aus DACH nach Nordeuropa und Grossbritannien. Versprechen: Neuer Markt ohne eigene Vertriebsorganisation. Praxisnaher Markteintritt, Partnerausbau und Geschaftsentwicklung in DACH, Nordeuropa und Grossbritannien. Sie mussen keine Vertriebsorganisation aufbauen, bevor Sie wissen, ob die Chance real ist. Leistung: B2B Market Entry Sprint, ab 4 900 EUR pro Markt, 0 % MwSt. Drei Fragen, der Reihe nach beantwortet. Abschnitte: Markteintritt, Was wir tun, Referenzen, Uber uns, Kontakt. Kontakt: Gesprach buchen, 30 Minuten. --- ## Findings pages Market-entry observations written for one named company each. - https://orangeimpulse.com/findings/betolar - https://orangeimpulse.com/findings/sitedrive - https://orangeimpulse.com/findings/aiforsite