# OrangeImpulse

> European B2B growth partner. Hands-on market entry, channel development and
> business development across DACH, the Nordics and the UK. Founded and run by
> Juhana Berner, who spent more than two decades building international
> business inside a Finnish family-owned company, 13 of those years as CEO.
> The starting point is that you should not have to build a sales organisation
> before you know whether the opportunity is real.

## Basics

- Name: OrangeImpulse
- Founder: Juhana Berner
- Base: Finland
- Phone: +358 40 572 3129
- Booking: https://cal.com/juhana-berner-sllwzm/30min
- Working languages: Finnish (native), German (fluent), English (fluent),
  Swedish site available
- Markets: DACH, the Nordics, the UK. Work happens across Europe more widely.
- Strongest market bridges: Finland to Sweden, DACH and the UK; Sweden to
  Germany and DACH; Germany to the Nordics and the UK.

## Main service: B2B Market Entry Sprint

From 4 900 EUR per market, VAT 0 %. A focused commercial launch programme that
answers three questions in order.

1. Where should we sell? Target market, ideal customer profile, priority
   segments, target companies, relevant decision makers.
2. How should we sell? Market-specific positioning, value proposition,
   outreach messaging, Export Sales Toolbox review, sales-material
   recommendations.
3. Does it actually work? Real outbound market testing, initial customer
   feedback, message optimisation, commercial learnings, recommendations for
   the next phase.

## Other work

- Market entry: market prioritisation, ICP and target accounts, market
  validation, go-to-market execution.
- Business development: customer development, channel and partner development,
  fractional export management, commercial negotiations.
- Sales development: value proposition, sales process, sales materials, Export
  Sales Toolbox, AI-supported prospecting.
- Exhibition and event support as part of ongoing commercial work.

## Export Sales Toolbox

A review of the commercial toolkit before entering a market: sales
presentations, product catalogues, website and market-specific messaging,
customer references and case studies, value propositions, email and LinkedIn
outreach, CRM and lead management, channel and partner material, commercial
process, AI and digital sales tools. Output is current state, gaps, priorities
and recommendations, with the gaps that pay back fastest identified first.

## Named client references

- BAUER SOLAR GmbH, Germany to the Nordics and UK: a German premium
  solar-module manufacturer, Nordic and UK sales, partner networks and customer
  opportunities.
- eGate, Finland to Europe: a Finnish construction technology company expanding
  through channel partners, direct customer development and structured
  market-entry campaigns.
- i3D, Finland to Central Europe: a Finnish SaaS and ConstructionTech company,
  customers, partners and market presence in Central Europe.
- KHOY, Finland to DACH, UK and Benelux: a Finnish design furniture brand
  across hospitality, co-working, furniture rental and exhibition segments.

## Pages

- [English](https://orangeimpulse.com/)
- [Suomi](https://orangeimpulse.com/fi/)
- [Svenska](https://orangeimpulse.com/sv/)
- [Deutsch](https://orangeimpulse.com/de/)
- [Findings, Betolar](https://orangeimpulse.com/findings/betolar): a market-entry observation
  written for one named company.
- [Findings, Sitedrive](https://orangeimpulse.com/findings/sitedrive)
- [Findings, AIforSite](https://orangeimpulse.com/findings/aiforsite)

## How engagements start

An initial discussion about the market, the commercial goals and the fastest
practical way to test the opportunity. Booked directly at
https://cal.com/juhana-berner-sllwzm/30min

## Working principles

Hands-on, senior-level and cross-cultural. Empathy, ethics and trust.
Currently accepting new clients.

## Full content in one file

https://orangeimpulse.com/llms-full.txt